Keynote Speech: "The Psychology of Persuasion"

How your employees can persuade customers more effectively in negotiations, sales pitches or conflicts (World-wide, also in German)

No matter what industry your company is in: your employees have to convince customers. A misconception is that people are most easily persuaded by rationally constructed arguments. For decades, science has been saying something completely different: there are 6 psychological persuasion techniques to convince people. In our keynote "The Psychology of Persuasion" by keynote speaker Wladislaw Jachtchenko, the audience learns these 6 techniques. The unbeatable benefit: All 6 persuasion techniques can be used in any context so that your employees can use them directly in professional and private life. Booked as a speaker between San Fransisco and Moscow, Mr. Jachtchenko will give your event a special touch at your desired location.

Content of the Keynote Speech

• ✓ Difference between rational and psychological argumentation
• ✓ Why psychological arguments are effective
• ✓ The six most effective persuasion techniques
• ✓ Examples of science-based experiments of persuasion for each technique
• ✓ How to deal effectively with psychological arguments
• ✓ More persuasive power in professional situations

The Psychology of Persuasion: Persuasive communication

From our everyday lives we all know that convincing someone is not that easy. Persuasion research has addressed this question systematically and experimentally for several decades. One can influence the subconscious mind, influence conscious thinking, and use psychological tricks to convince people. Persuading can succeed if you know exactly what is important for the other person.
The keynote will also deal with decision-making psychology: the rule of reciprocity, the principle of scarcity, consistency, social proof — these are techniques which a person should use for persuasion. Thus, the "Psychology of Persuasion" is closely linked to the human psyche and therefore is based on the content of psychological research of the last 70 years. Mr. Jachtchenko presents to your employees the most exciting findings of this research in his informative and interactive keynote speech.

Testimonials:

"Thank you for your keynote speech at Novartis. This was very interesting and entertaining for me because as a rational person I am rather used to argue on the basis of facts and tend to ignore the psychological aspects. I also liked the evidence with examples from research!"
— Christian C., Productivity and Sustainability Leader at Novartis

"Mr. Jachtchenko's speech on 'White Rhetoric' was an excellent infotainment for all our colleagues. He understands how to transfer knowledge combined with examples from real life — and all that with his inimitable humor. All listeners were captivated by his performance. For many of us he gave the impulse to engage even more intensively with this topic."
— Ralf T., Department Manager at Deutschen Bahn AG

"Thank you for the exciting and interesting speech! The communication tools presented by Mr. Jachtchenko are very helpful and useful for all people in everyday life."
— Svetlana B., Expat Service Desk, Verwaltungs- und Wirtschaftsakademie Düsseldorf

SPECIAL: For sustainable knowledge transfer, you can book the online course „20 Best Communication Hacks: Influence and Persuade People” worth €79 (lifetime access) for every listener additionally.

Personal details: Keynote Speaker Wladislaw Jachtchenko

• Wladislaw Jachtchenko is Top speaker in Europe
• He is a semi-finalist at European Debating Championships and a quarter-finalist at the World Debating Championchip
• He gives keynote speeches and trains and coaches politicians, executives and employees of well-known companies such as Allianz, BMW, Pro7, Westwing, 3M and many others since 2017
• His charismatic appearance guarantees that the audience will not forget the keynote speech!

More awards / memberships of Wladislaw Jachtchenko:

Keynote Speaker for TV and radio

You can book Mr. Jachtchenko also as a speaker for television and radio stations. His succinct phrasing and unique content in the field of argumentative rhetoric make your program even more interesting and varied. Mr. Jachtchenko has a lot of experience in front of the camera (e.g. as an expert in "Galileo") and in radio (e.g. as an expert in "Antenne MV") and can get precisely to the point, so that he is as well most suitable as an interview partner.

Online request for the Keynote Speech "The Psychology of Persuasion", World-wide

You want to book the keynote speaker Wladislaw Jachtchenko? Send us your non-binding request. You will immediately receive a price offer with the earliest possible dates. For futher information call +49 89/95 73 11 51.

FAQs about our Keynote Speech: "The Psychology of Persuasion" in Germany and World-wide

Can you describe the profile of the speaker Wladislaw Jachtchenko?

Mr. Jachtchenko worked as a lawyer in several law firms and as a political scientist at the United Nations in New York City. Since 2007, he gives keynote speeches, trains and coaches politicians, executives and employees of well-known companies such as Allianz, BMW, Pro7, Westwing, 3M and many others. He is one of the most successful speakers in public speaking competitions in Germany and Europe and is one of the Top speakers in Europe. Since 2010, he has been giving inspiring keynote speeches and is one of the most sought-after speakers on topics related to rhetoric and communication. Mr. Jachtchenko is the developer of the Argumentorik concept which combines expressive rhetoric and impressive argumentation into a single unit. He is passing on his knowledge as a trainer, coach and consultant to entrepreneurs, management, salespeople and employees. He knows exactly what communicative challenges both corporate management and employees face in business and everyday life. His concise, science-based speeches help listeners to understand that their message is not only heard but also implemented! For further questions please contact keynote speaker Mr. Jachtchenko personally at wj@argumentorik.com.

How many people can participate in a keynote speech?

You determine the size of the audience: It can consist of 10 participants of a management committee, up to 30 listeners of a marketing team, salespeople or similar or a complete workforce of more than 500 employees attend an event. Thus, the number of participants is unlimited — we are flexible according to your wishes! Our promise: Creating a knowledge base and providing the necessary impulse for a positive change in everyday communication of all listeners.

Which keynote topics do you offer besides this topic?

We offer you many succinct, exciting and science-based keynote speeches. Our offer ranges from "Charismatic Leadership" through "Conflict Management" to "Quick-Wittedness" and many more. The desired topic was not included? No problem: we will gladly prepare your individual topic for you. For free information: +49 89/95 73 11 51.

Does your speaker give the speeches only in Germany?

Upon request also World-wide. In German and / or English.

Are you engaging the audience to interact during the speech?

Upon request, the speaker will involve the audience. In a free preliminary conversation, we clarify exactly your ideas about the way of the speech. As an entertainer with personality and an extraordinary creativity through many years of debating experience, our keynote speaker is always able to slip into various roles on the speaker's stage in order to captivate the audience.

How long does a keynote speech take?

Our experience shows that both the ability to concentrate and the willingness to interact decrease during very long keynotes. Therefore, the keynote speech "The Psychology of Persuasion" (= 1 topic) has the ideal duration of 45min. If you would like to have a longer one, it is possible, too.

Is it possible to combine topics?

Yes! You can combine up to 3 topics into one package. One of our popular packages is the combination of the two keynote speeches and "The Psychology of Persuasion" and "Dark Rhetoric — Manipulation Techniques". The individual duration and your ideas about the way of the speech we will discuss together with you. Make a non-binding request now!

Would you rather have an in-house training for you and/or your employees?

Our portfolio includes four in-house trainings for management and employees: leadership training, negotiation training, employee development and sales training. Each of the four classical trainings are tailored to the specific needs of your business. Theoretical knowledge is conveyed comprehensibly to you and your colleagues and immediately practiced in special exercises, role plays and cases tailored to your company. The in-house trainings are available Europe-wide. If desired, the language of instruction is German and/or English. Feel free to inform us of your questions and concerns regarding our in-house trainings by calling +49 89/95 73 11 51 or by email at info@argumentorik.com. We look forward to seeing you!