Sales Training (In-House, Europe-wide)

Tailored In-House Seminar for Sales

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In-House Sales Training | Argumentorik
German Speakers Association Deutsches Rednerlexikon WM Quarter-Finalist Top Speaker

More information about our trainers

Sales is about building credibility and developing customer-oriented argumentation. In addition, mastering questioning and answering techniques, reacting spontaneously to customer objections and actively listening and presenting effectively are important skills. All this is easier said than done and faces every salesperson by great challenges. In our sales training, we will not teach general theories about selling, but offer concrete solutions on how to sell your product or service better and increase your sales.

Our recommended content for your Leadership Training

In addition to your own desired content for the training, you can also integrate the following 24 modules into the training. In your non-binding request simply enter the desired module abbreviation (S1-S24).

S1: Basics for successful sales
S2: Development of an effective argumentation of benefits
S3: Modern sales rhetoric in sales
S4: Effective product presentation
S5: Building trust and credibility
S6: Optimized questioning and answering techniques
S7: Telephone training: professional telephone acquisition for B2B and B2C
S8: E-mail acquisition: best practices and common mistakes
S9: Successful objection handling especially for sales
S10: Exact time management for cold calls in sales
S11: Phases of a sales pitch
S12: How to conduct a price negotiation in sales professionally
S13: Analysis of your communication strategy for new customer acquisition
S14: Effective reactivation of existing customers
S15: The art of active listening in a sales pitch
S16: Targeted body language and conscious voice leading
S17: Argumentation training and when to avoid argumenation and reasoning
S18: Analysis of your brochures and sales brochures
S19: Optimization of the existing conversation guide
S20: Strategies for better conversion rates in sales
L21: Follow-ups: The ideal time and the ideal formulation
L22: What to do if the sales pitch goes wrong
L23: The 4 types of customers and how to best meet them
L24: Correctly interpret buy signals and bring them active


Customer Voice Sales Training | Argumentorik

"There was consistently positive feedback from our team about the in-house sales training. Because of that, we will be happy to get back to you soon!"
— Dr. Richard S., Managing Director of Autision Group GmbH

Customer Voice Sales Training | Argumentorik

"Very practice-oriented training. Mr. Jachtchenko has wonderfully slipped into the role of our business partners and has given our participants great sales tips."
— Stefanie W., Team Leader at Westwing

Customer Voice Sales Training | Argumentorik

"Mr. Jachtchenko's sales training was never boring. On the contrary! I found it varied and relaxed. I especially liked the categorization of the customer types as well as the individual rhetoric tips during the practical exercises."
— Christian S., Manager Key Account Management & Implementation Sixt Leasing SE

Customer Voice Sales Training | Argumentorik

"Thanks, it was a great tailored sales training for our team!"
— Sebastian N., Regional Account Manager, VERTIKOM Sales

Learning by Doing

Our practice-oriented sales training is about practicing the presented contents and methods in exercises and role-plays. The exercises and role plays are based on the daily work experience of your employees, so that the participants can use the improvements in their sales activities in the next few days.

Sales Training Europe-wide: Tailored program to your company

We prepare the sales training on the basis of the documents you have sent. For example, these can be typical sales situations of your employees, extracts from emails, analysis of existing sales strategies or analysis of your current communication strategies for acquiring new customers.

Send us a non-binding request, so that we can arrange a suitable appointment with you for the sales training. For free comprehensive consultation, please call: +49 89/95 73 11 51

Our special

Each in-house sales training includes a free preliminary conversation with your sales trainer and an individually tailored program to set up your training goals. With our program you promote the qualified training of your salespeople and ultimately the success of your company.

your non-binding request

In-House Sales Training Europe-wide: Organization

Organizing a sales training, we can consider the wishes and requirements of the participants, such as giving a training on a weekday, on weekends or just half-days. We are happy to arrange the training flexibly to your suggestions and your priorities. Let us know your ideas and expectations you have regarding the process — and we will develop a tailored in-house sales seminar for your company based on the areas you mentioned!

Organizational data at a glance:

  • target audience: Salespeople, sales staff, management
  • at your location
  • number of participants on request
  • in Englisch and/or German
  • including video analysis
  • practice-oriented exercises
  • flexible duration (recommended: 1-2 days)
  • on your desired date
  • extensive documents & certificate of attendance for each participant
  • investment: please click on prices!

your non-binding request

Philosophy of the Argumentorik Academy

FAQs about our In-House Sales Training in Germany and Europe

Experienced Top Trainer | Argumentorik Can you describe the profile of the business coach Wladislaw Jachtchenko?

Mr. Jachtchenko worked as a lawyer in several law firms and as a political scientist at the United Nations in New York City. Since 2007 he gives sales trainings for medium-sized and large companies such as Allianz, BMW, Pro7, Westwing, 3M and many others. He is one of the most successful speakers in public speaking competitions in Germany and Europe and the developer of the Argumentorik concept: expressive rhetoric and impressive argumentation are combined to form a unity. Especially in sales, it depends on professional rhetoric and convincing arguments. Through his in-house trainings, your salespeople increase their communication skills and sales skills on the same day. If you have any questions, please do not hesitate to contact Mr. Jachtchenko at

Innovative Concept | Argumentorik How many people can attend an in-house sales training?

The fewer people participate in a sales training, the more possibilities the individual has to exercise. We recommend a maximum of 12 active participants, with an unlimited number of employees who can be present as so-called "silent observers". Our goal is to increase the communicative abilities of each participant and the business coach addresses the individual problems of each individual. From experience, 12 active participants are a good upper limit. A training with only 3-6 participants is obviously much more intense. By the way, at the end of the training everybody receives a certificate of attendance.

Practical Excercise | Argumentorik Are the practical exercises tailored to your company needs?

The in-house sales training is explicitly geared towards the everyday practical requirements of your salespeople. Before each training, the business coach prepares himself with the help of your documents (for example, sales situations of your salespeople, extracts from emails, analysis of existing sales strategies or analysis of your current communication strategies for acquiring new customers) into the classical problem constellation of your salespeople and develops on this basis a seminar program, which is ideally tailored to your company.

Visible Success | Argumentorik What is the relationship between theory and practice in an in-house training sales training?

We have been observing for years that the greatest learning effect among salespeople lies in practical exercises. And that they regularly regard our exercises as the "highlight" of the in-house seminar. However, since it is your training, you can specify exactly the relationship between theory and practice. Our recommendation: 20% theory — 80% practice. In an 8-hour training this means 2 hours of theory and 6 hours of practice. If you like to have a different distribution, just let us know.

Video Feedback | Argumentorik Do participants also receive video feedback?

We offer to accompany the sales training with a camera. This method has proven to be very useful in the past and has been highly enlightened by salespeople, as the video allows for a more detailed analysis of the training simulations. If you or individual members do not want the video analysis, of course we can do without.

Training Half Day | Argumentorik Is it possible to book a training half-day?

Yes. Many of our clients book two half days (usually 2 x 4 hours) so the workday is not completely blocked by the training. For example, once as a morning session and once as an afternoon session. Also in German.

Also Individual Coaching available | Argumentorik Is there an sales training as an individual coaching available?

In addition to our group seminars, we also offer an one-to-one business coaching, on request also at your location or via Skype. You are welcome to contact us with your questions and concerns by phone on +49 89/95 73 11 51 or by email at We look forward to you!

Keynote Speech | Argumentorik Would you prefer a keynote speech?

Our keynote speaker Mr. Jachtchenko offers rousing keynote speeches for management, executives, salespeople, buyer agents and employees. As a top expert in professional communication, he ensures that you receive concise, exciting and science-based insights into communicative topics. Our keynote speech "The Psychology of Persuasion", extremely popular among salelspeople, introduces 6 effective persuasion techniques. Furthermore, if you and your employees like to gain insights into the "Charisma Code" and how to train charisma, then our keynote "Charismatic Leadership" is recommended. Or you are interested in learning how to improve your argumentation skills through rational and emotional argumentation techniques — then the keynote speech "White Rhetoric" is just right for you!

your non-binding request

Our Clients:

BMW | Referenz Argumentorik Allianz | Referenz Argumentorik
Novartis | Referenz Argumentorik
3M | Referenz von Argumentorik Generali | Referenz Argumentorik
Trivago | Referenz Argumentorik
Roche | Referenz Argumentorik Sixt | Referenz Argumentorik
LSG | Referenz Argumentorik
Eurojuris | Referenz Argumentorik
Bundesdruckerei | Referenz von Argumentorik Tüv  Süd | Referenz Argumentorik
Polizei Muenchen | Referenz von Argumentorik
Landeshauptstadt Muenchen | Referenz von Argumentorik
LMU |  Argumentorik TMU | Referenz Argumentorik
Helmholtz | Referenz Argumentorik
FAU |  Argumentorik ESA | Referenz von Argumentorik
Rachel Carson Center | Referenz Argumentorik DLR |  Argumentorik
Axel Springer | Referenz Argumentorik
SwissRE | Referenz Argumentorik
Accenture | Referenz Argumentorik
Tengelmann | Referenz Argumentorik
Capgemini | Referenz Argumentorik
Ventum | Referenz Argumentorik Westwing | Referenz Argumentorik
PyPal | Referenz Argumentorik
HypoVereinsbank | Referenz Argumentorik
Telefonica | Referenz Argumentorik Deutsche Bahn | Referenz Argumentorik
SAP | Referenz Argumentorik EON | Referenz Argumentorik
Flughafen München | Referenz Argumentorik Pro Sieben | Referenz Argumentorik
Continental | Referenz Argumentorik
Attachmate | Referenz von Argumentorik
Medreflexx | Referenz Argumentorik Myra Security | Referenz Argumentorik
Arithnea | Referenz Argumentorik
Lakestar | Referenz Argumentorik Platinion | Referenz Argumentorik
Gerotron | Referenz Argumentorik
EVA Fahrzeugtechnik | Referenz Argumentorik K5 | Referenz Argumentorik
HECHT | Referenz Argumentorik
Gigacomp | Referenz Argumentorik AED Engineering | Referenz Argumentorik
Square One Entertainment | Referenz Argumentorik
Automation WR | Referenz Argumentorik Klinikum Muenchen | Referenz Argumentorik
Urban Science | Referenz Argumentorik
Tennet | Referenz Argumentorik ZPARTNER | Referenz Argumentorik
Neimcke | Referenz Argumentorik
Sea-Life Muenchen | Referenz Argumentorik ESB | Referenz Argumentorik
Finanzprofi AG | Referenz Argumentorik
mytheresa | Referenz Argumentorik IVD | Referenz Argumentorik
Udemy  | Referenz Argumentorik
Maschinenfabrik Reinhausen | Referenz Argumentorik Dr. Kade Besins | Referenz Argumentorik
LinkedIn | Referenz Argumentorik WEKA | Referenz Argumentorik
viessmann | Referenz Argumentorik
m-net | Referenz Argumentorik Ansys | Referenz Argumentorik
quisma | Referenz von Argumentorik FERCHAU | Referenz von Argumentorik